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237 N. Mt Vernon, Prescott, Arizona 86301

Why our service is the best

We have been in business for over 40 years now and it doesn't surprise anyone once they walk into our shop and see how we operate. We focus on our community and our youth in that community. No big corporation here. Just a small family owned business that strives to always meet the expectations of our customers.

About Us

The year was 1976; Steve Alward and Doug Brawly escape the hell of Phoenix and move to Prescott with an excited entrepreneurial spirit. They pool together $500 dollars and some used bicycle components. Doug found a small garage to rent, accessible only from the alley of Miller Valley Road. Rent was $50 dollars a month - no water, no gas… Thus, Back Street Bicycle Works began as an experiment. After all, who would think a business would succeed with $500 dollars starting capital. In case of failure, there were part time jobs to fall back on. Steve worked for United Van Lines and Doug was a janitor at the hospital. Things seemed to somehow work-out, though, in April of 1977 the shop was moved to a larger building on Miller Valley Road. A name change for the business was also necessary, so Back Street Bikes became High Gear Bike Shop. Doug later moved on and left Steve as the sole proprietor. In 1989 the business was again moved to Iron Springs Road - better building, more visibility and good parking, but the business soon outgrew this facility and in 1993 a second store, High Gear East, was opened in Frontier Village. This proved to be not such a hot idea. However, before financial limits were reached the business was saved by another move to the current location on Sheldon and Mount Vernon. This wasn't an easy move, as the house needed restoration and the building had to be gutted and re-modeled, but thanks to tireless efforts from Steve and Cindy Alward, High Gear today is a business in "High Gear"!

Meet our Family

Here at High Gear Bicycle Shop located in Prescott Arizona, we are locally owned and ran by Cindy and Steve Alward. We all have a passion for the sport as well as the knowledge and skills needed for repairs. Here are some photos of the family of High Gear Bike Shop.



Find us at:

237 N. Mt Vernon
Prescott Arizona, 86301

505 E Sheldon St
Prescott, AZ 86301 

(shops are side by side)

Monday - Saturday
9:00am - 5:30pm

Closed on Federal Holidays and Annually July 1st through July 7th

Give us a call: